Urgent care messages hit the road
Published: 29 July 2014 | Categories: Campaigns
We’re so keen to promote responsible use of NHS services that we’ve sent our message on the road this week.
We’ve launched a high profile visual campaign using billboards and telephone boxes to promote the call to action which encourages the use of the NHS 111 telephone helpline as well as pharmacy services. The aim is to reduce the number of visits to Accident and Emergency.
Dr Paul Oliver, clinical lead for NHS Nottingham North and East Clinical Commissioning Group said: “Accident and Emergency departments are for real emergencies.
“Whilst it may be tempting to head for the hospital, I would urge people to really consider if there are other services that could better help their needs including out of hours GP services, Walk in centres and the NHS 111 help line which can give you good quality advice which may help prevent a long wait in A&E.. Pharmacies also offer a range of over the counter remedies that can solve a lot of every day problems.
An advertising van promoting the city’s urgent care services is hitting the streets of Gedling, Hucknall and the surrounding villages this week and people are being asked to tweet pictures of the van if they spot it out and about. Tweet pics to @nhsnne #nhs111.
Just look out for the bright yellow poster on white van!