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Notts health chiefs urge businesses to become Breast Feeding Friendly

Health commissioners in Nottinghamshire are supporting a scheme to make its shopping areas Breast Feeding Friendly during Breast Feeding Awareness week which ends on 28 June. NHS Nottingham North and East Clinical Commissioning Group which oversees health services in Gedling and parts of Ashfield, has called on businesses to sign up to a county wide scheme to improve the environment for their customers so they can breastfeed their babies in comfort.

It follows a pledge by Gedling Borough Council to work towards improving facilities in its own buildings to allow women to breast feed their babies. The council became the first in the county to make the pledge.

Breastfeeding is recommended for around the first six months of a baby’s life and is considered by health experts to be the healthiest start for babies. Breastfed babies have less chance of diarrhoea and vomiting and experience fewer chest and ear infections than those who are not breast fed. Evidence also suggests breastfed babies are less likely to become obese and develop type 2 diabetes later in life.

Businesses who meet the Breast Feeding Friendly guidelines will be able to display certificate of their Breast Feeding friendly status. For a list of breastfeeding friendly venues in Nottinghamshire, visit: http://www.nottinghamshirehealthcare.nhs.uk/ and follow the UNICEF Baby Friendly link.
Businesses interested in learning more about becoming breastfeeding friendly are asked to email: Carol.spibey@nottshc.nhs.uk

Dr Paul Oliver, Clinical Lead for NHS Nottingham North and East CCG said: “For those mums who do breastfeed there can be various benefits, including lowering of the risk of breast and ovarian cancer. Breastfeeding also uses up to 500 calories a day, and can help to build a strong bond between mums and their babies.

For more information on National Breastfeeding Week, visit the Royal College of Midwives website here: https://www.rcm.org.uk/
For more information on breastfeeding visit the NHS Choices website here: http://www.nhs.uk/Pages/HomePage.aspx
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